Beyonce - Single Ladies
This music
video is performance however it isn’t very stereotypical as you wouldn’t usually
see a performance in a studio. The style of this music video is performance
because of the dance routine from beginning to end. This music video could also
be classed as romantic. I think this because of the lyrics Beyonce is singing
about. She is singing about proposing which is about love and marriage.
The purpose of this music video is to
promote Beyonce's new single and to visualise the song. The purpose of this
song is also for letting males know if they liked/like their partner then to
get engaged.
Beyonce and her two dancers visualise the
lyrics in this music video by miming the song and pointing to the finger to
suggest getting engaged and that is all the visualising of the lyrics she shows
as this whole music video is of her and her two dancers dancing.
This music video doesn't particularly reinforce the meaning because she is dancing in a studio and that is the only location therefore they aren't showing other partners getting engaged which is what Beyonce is singing about. Therefore this music video isn’t very stereotypically how viewers would imagine this music video to be.
In this music video you don't have to guess what is going on and it is very easy to understand as it is a straight forward music video in a studio with 3 dancers.
As this music video is in black and white it is quite hard to see what type of song this music video is implying. As they are dancing it could suggest dance music however it is a pop song therefore this scenery doesn’t represent the type of song it is.
In this music video it is black and white so therefore the lighting is quite bright to show facial features and Beyonce’s dance moves. As you watch the music video more you can see that there is a spotlight in the middle of their dance floor. This circle of light looks very good because it puts all the attention on the dancers. The editing in this video isn’t the most obvious however when you start to analyze the video it shows what effects they have used. For example when they dance they walk up and back down to make it look like a curve on the wall. The hard light emphases shadows and highlights and the hard lighting and the spotlight goes to high-key lighting. It is very flattering and creates less powerful shadows.
Another example is when the camera keeps moving in and out really fast like a zooming technique. One other effect in this music video is that it has a black background for a big majority of the video then it changes half way through to white then keeps switches back and forth. When watching the video you don’t really notice however it is actually quite an obvious effect. I think they are trying to put a mood on the song for example black could represent a harsh colour and white could represent a softer mood. In this video Beyonce mimes all of her words whilst in her dance routine. When relating this video it is quite difficult because I personally can’t think of any other music video’s where someone is dancing from beginning to end. If I had to compare this video to any it would be ‘Adele – Rolling In The Deep’ because Adele’s video is just set in one room where she sits down so it is quite a simple video like Beyonce’s but there is a lot to look at. Both music videos are set in one location.
The shot types in this video include long shots of when the three women are dancing. Another shot type is a tracking shot when the camera is making a circle around the dancers. They use different shot types in different music video to create a sense of atmosphere. There is also a medium close up of Beyonce when she uses a metal prop for her hand. They do this to show the metal prop in a clear way and they do this to maybe even show an emotion on her face as it is a medium close up. They want the viewers to interact with Beyonce's emotions.
The movements in this music video include a full dance routine for start to finish of 3 women however the main focus is on Beyonce as she is the artist for example where she bends down on her knee and the camera is just on her.
This music video doesn't particularly reinforce the meaning because she is dancing in a studio and that is the only location therefore they aren't showing other partners getting engaged which is what Beyonce is singing about. Therefore this music video isn’t very stereotypically how viewers would imagine this music video to be.
In this music video you don't have to guess what is going on and it is very easy to understand as it is a straight forward music video in a studio with 3 dancers.
As this music video is in black and white it is quite hard to see what type of song this music video is implying. As they are dancing it could suggest dance music however it is a pop song therefore this scenery doesn’t represent the type of song it is.
In this music video it is black and white so therefore the lighting is quite bright to show facial features and Beyonce’s dance moves. As you watch the music video more you can see that there is a spotlight in the middle of their dance floor. This circle of light looks very good because it puts all the attention on the dancers. The editing in this video isn’t the most obvious however when you start to analyze the video it shows what effects they have used. For example when they dance they walk up and back down to make it look like a curve on the wall. The hard light emphases shadows and highlights and the hard lighting and the spotlight goes to high-key lighting. It is very flattering and creates less powerful shadows.
Another example is when the camera keeps moving in and out really fast like a zooming technique. One other effect in this music video is that it has a black background for a big majority of the video then it changes half way through to white then keeps switches back and forth. When watching the video you don’t really notice however it is actually quite an obvious effect. I think they are trying to put a mood on the song for example black could represent a harsh colour and white could represent a softer mood. In this video Beyonce mimes all of her words whilst in her dance routine. When relating this video it is quite difficult because I personally can’t think of any other music video’s where someone is dancing from beginning to end. If I had to compare this video to any it would be ‘Adele – Rolling In The Deep’ because Adele’s video is just set in one room where she sits down so it is quite a simple video like Beyonce’s but there is a lot to look at. Both music videos are set in one location.
The shot types in this video include long shots of when the three women are dancing. Another shot type is a tracking shot when the camera is making a circle around the dancers. They use different shot types in different music video to create a sense of atmosphere. There is also a medium close up of Beyonce when she uses a metal prop for her hand. They do this to show the metal prop in a clear way and they do this to maybe even show an emotion on her face as it is a medium close up. They want the viewers to interact with Beyonce's emotions.
The movements in this music video include a full dance routine for start to finish of 3 women however the main focus is on Beyonce as she is the artist for example where she bends down on her knee and the camera is just on her.
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