Thursday, 1 November 2012

Analyzing music video 1



Elton John - I'm Still Standing

I think this music video is Performance because all the characters dancing around him suggest a show for the viewers however they are presenting this through a music video. This looks effective because it is interesting to watch and it keeps you amused.
The main purpose of this music video is to promote the song and to visualise the song. Maybe he is trying to show an experience he has had and he wants the world to know hes okay and hes happy. In this music video they visualise the lyrics by acting them out for example when Elton John sings "when I’m feeling like a little kid", he's imitating a little child's posture.
This music video is all about keeping positive hence the song name "I'm still standing" therefore it does show happiness as this music video's main setting is on a beach. Sea and sand are bright colours which suggest happiness. Also the lighting in this video is very bright. The natural lighting made this a happy video because the sun is shining.
In this music video you do to a degree have to guess what is going on for example Elton John is driving in his car and he's singing and this makes the viewer guess where he's going what he is singing about. As you see later on in this music video this video is a lot about his power that he is 'still standing' as you can see by chauffeur’s and the actors singing and dancing around him like he is the main focus with all the power.As this music video is a pop song it is quite cheery and happy therefore the location suits the song type. He is also wearing a white suit which suggests a jolly and joyful atmosphere.
The editing in this music video was very clever. At the beginning there is a shot of a circle which was showing the scenery and the rest was black then the circle slowly opened up for the whole screen to be the scenery. This is a good and effective technique because it entices you to watch more of the music video.
Another similar effect was where there was a tiny rectangle of Elton John and the rest of the screen was black and the rectangle opened up to see people standing next to him - hence the title of the song. The effects of this video were very good because there were various amounts of shapes which opened up for the viewer to see more which makes the music video intriguing and it makes the music video interesting to watch.
Elton John mimed all this music video. An example of this is when he mimed in the car and when he was walking down the street. As he was miming to the camera it was as if he is trying to tell a story. When he mimes into the camera it is like he is singing to the viewers so the viewers understand the lyrics.
If I was to relate this to a similar music video it would be ‘Take That – Shine’ due to the props they use such as the piano and the artists were all wearing hats. They are also both two very happy videos with upbeat rhythms.
The shot types in this music video include a wide variety such as long shots of Elton John when he was on the beach pointing to all the other characters. This shot shows a full shot of his whole body. There was also a medium close up of him in the car as the camera followed him driving. This shot is good because the viewers get close and personal to the artist.Overall this music video is dated but when it was released it would have been a great video to watch but in the modern day there are many new editing techniques used to make it more interesting to watch, however the effective techniques draw the viewer in. The music video was set in a nice area and the weather was very good therefore I'm sure a lot of people will smile when watching this music video when they see sun, sea and sand.

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