Audience Information

Below is a questionnaire I have created after analysing 4 television adverts. I asked 10 people about their opinions when creating a television advert and which out of the four adverts I analysed were the most enjoyable.

Please circle the appropriate answers. Thank you

1. How long do you think an advert should last? (Circle as many as required)

20-30 seconds

30-40 seconds

40-50 seconds

50 seconds or more

2. When an advertisement is featuring a celebrity, are you more inclined to purchase the product or be interested in the advert more? (Circle one only)

Yes

No

Sometimes

3. Do you think a tag line is important for you to remember an advert? (Circle one only)

Yes

No

Sometimes

4. What out of the following genres help you remember an advert? (Circle as many as required)

Comedy

Fashion/beauty

Romance

Sport

Action

Music

5. Which out the following adverts are your favourite and the most enjoyable? (Circle one only)

Creme Egg - have a fling

E-Lites Cigarette

Capital FM

McDonalds - Breakfast Wrap

6. Out of the 4 adverts above how many of them persuaded you to buy the product? (Circle one only)

None

1 advert

2 adverts

3 adverts

All 4 adverts

Below I gathered all my information onto a table to display the results. I then displayed my results in charts and graphs.

Question:	Answers:	Results:
1. How long do you think an advert should last? (Circle as many as required)	20-30 seconds 30-40 seconds 40-50 seconds 50 seconds or more	6 6 2 0
2. When an advertisement is featuring a celebrity, are you more inclined to purchase the product or be interested in the advert more? (Circle one only)	Yes No Sometimes	6 3 1
3. Do you think a tag line is important for you to remember an advert? (Circle one only)	Yes No Sometimes	8 1 1
4. What out of the following genres help you remember an advert? (Circle as many as required)	Comedy Fashion/beauty Romance Sport Action Music	7 3 5 2 1 2
5. Which out the following adverts are your favourite and the most enjoyable? (Circle one only)	Creme Egg - have a fling E-Lites Cigarette Capital FM McDonalds - Breakfast Wrap	2 6 1 1
6. Out of the 4 adverts above how many of them persuaded you to buy the product? (Circle one only)	None 1 advert 2 adverts 3 adverts All 4 adverts	6 2 2 0 0

 

Evaluating my Graphs and Charts

Question 1:

When looking at the pie chart the results show that most people thought that 20-40 is how long an advert should be however only 14% of the people I asked thought adverts shouldn’t be no longer than 50 seconds. My pie chart shows that most people preferred a shorter advertisement. This could be because they might think it is more effective because it is short and gives all the persuading you need to be interested in the product they are advertising.

 

Question 2:

By looking at the graph I produced of question two it is quite clear to me that most people thought that when advertising and including a celebrity; you will be more inclined to purchase the product and to be more interested in the advert. This could be because celebrities are very influential and a lot of people look up to celebrities as role models which is why they’d like to see them in an advertisement.

 

Question 3:

By looking at my pie chart I produced for question 3; 8 out of 10 people thought it was necessary and important to include a tag line in an advertisement. They may think this because it is important to remember a slogan because it helps you remember the advert which helps you remember the product. By using a tag like this will help you remember the product they are advertising which is why people advertise; because they want you to purchase their product and persuade you.

 

Question 4:

When analysing question 4’s pie chart I noticed that there was quite a range of genres that help people remember the product. However the one that came most popular was comedy. Most people I surveyed may have chose comedy because laughing at an advert and finding it funny will help you remember the advert and to enjoy watching it. I have learnt that comedy is a big factor is persuading people to like an advert and to be interested in the product. I also noticed that close following was romance. This could be because people have experienced love or are interested in romantic films/ads so they will watch the advertisement which helps to persuade you to buy the product.

 

Question 5:

When looking at the results for question five E-Lites was the most popular advert. This could be because humour is a big factor when enjoying and remembering a product. By looking at Question 4 most people thought that comedy was important in an advertisement because it helps them remember the advert. Although a lot of people thought seeing a celebrity in an advert helps people to be more interested (question 2) this didn’t prove popular with Capital FM. I am unsure why people didn’t pick this as their favourite advert. By doing surveys I have learnt that people will pick comedy over celebrities being in an advertisement.

 

Question 6:

Overall not many people thought any of the adverts persuaded you to buy the product. This could be because two out of the four adverts didn’t show the actor/actors using the product in their advertisement. However 4 people thought that 1-2 adverts persuaded them to buy the product. This could be because the McDonalds advertisement made their breakfast wrap look very tasty and everyone who tried it enjoyed the product.

 

After handing out surveys to 10 people and recording results in charts and graphs I have learnt a lot about producing and creating an advert and what people like to see in an advert. This will benefit me because when I film and create my advertisement I will have an idea about what other people like to see rather than what I like to see on an advert. By having public feedback this will help me create my advert for what people like to see, what they enjoy watching and what persuades them to purchase a product.