Audience Classification

Below is a table of the Social Class groups and what is the typical occupation of each person that is in the group. I have displayed this in a table and then written about my adverts I analysed and decided what is the typical group the adverts are aimed at. 

Demographics are used to define population. Demographics are used to identify and characterize a population at a certain time. Demographics include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status and location. Demographics are used to create an identify of someone for example they will have a certain target audience for each group in the Standard Occupational Classification. This also includes their income and media consumption. This will also calculate the things they like and how much money they have to spend on particular things.


 

Grade	Occupation
A	Higher managerial, administrative or professional
B	Intermediate managerial, administrative or professional
C1	Supervisory or clerical and junior managerial administrative or professional
C2	Skilled manual workers
D	Semi and unskilled manual workers
E	Casual or lowest grade workers, pensioners and others who depend on the state for their income

Creme Egg:

The Creme Egg advertisement is aimed at young to middle aged people as a Creme Egg is typically aimed at the younger generation because of the shape of the egg which is fun and the filling of the Creme Egg is exciting to eat. Therefore this is typically aimed at people in the groups of E-C2. During the advert the actor makes funny facial expressions. This is also funnier for the younger generation because the sense of humor is immature and younger people would find this funny rather than an older generation as they are more mature and collected. 

E-Lites Cigarette:

The E-Lites Cigarette Advertisement is typically aimed at people in the social class of groups C2-B. I think this is because this advertisement is typically aimed at an older generation (hence the age of the actor who they are recommending their product too). As this advert is aimed at the older generation they are more likely to be higher up in the social class because they are older and had more life experience. Which could because they are skilled at their particular job which means they fall into the categories of C2. However they could be as high as group B. Although group D is typically the younger generation because they are starting new jobs such as retail where you are an unskilled worker this could apply to some people in group D because some of the older generation work in shops such as B&Q and BHS. This shows that the E-Lites advertisement varys at a wide social class groups. 

Capital FM:

Capital FM is typically aimed at young people because they play the latest hits. Capital FM is typically aimed at people in groups E-D. For example school, college and uni students. However middle aged people will listen to Capital FM on their way to work or taking their children to school; which could be people in groups C1 and C2 which could be people in their 20's or early-mid 30's. Overall Capital FM is typically aimed at a young age range who are more likely in the low social class.  

McDonalds Breakfast Wrap:

The McDonalds Breakfast Wrap advertisement shows a lot of actors who vary in age. They show a young male in the van at the beginning of the advert and have an older lady in the a box of socks. By looking at the actors this is typically who they are aiming their advertisement too and what type of people will enjoy their product. In the advertisement there is a man in a suit which suggests his job is well paid and the two men in the van suggest they have a skilled job. There is also a scene which suggests the lady is elderly and she is walking her dog which could suggest she is a pensioner. Therefore the McDonalds Breakfast Wrap advert can range from group E-B. As the McDonalds Breakfast wrap ranges a lot on the social class this shows the product is aimed at a lot of people and a lot of people will enjoy the product.