Creme Egg TV Advertisement

In this TV Advertisement it is about a middle aged man prending to be on a date however he is relating it back to the product because he is pretending to be having a date with the Creme Egg.

Structure

This TV Advertisement is a realistic narrative as the actor is posing in the mirror pretending to "have a fling" with the creme egg. This suggests the character is practicing his facial expressions and poses as if he is "having a fling" with a girl. Therefore the audience will be able to relate to this TV Advertisement like they are going on a date with someone else. In this case they have used the creme egg because they are advertising this product. However it is non-realistic because he is talking to a Creme Egg which isn't a person. 

The Creme Egg advertisement has a sense of humour because the character is being very serious in front of the mirror which also could suggest embarrassing as the audience is watching him therefore this is humorous for the viewer. There is also an element of surprise when he says: "what's your name? Egg."

The camera techniques used in the TV Ad suggests the camera is inside the mirror and the mirror is watching the character. This is the mirrors point of view. This is effective because this makes the TV Ad humorous as the audience are watching the character and he doesn't know we're watching. The camera angles used are several close up's for his expressions as this expresses his emotions for the audience to relate to. These are called jump cuts. This is so they can show a lot of scenes at once.

This TV Ad has a lot of simple editing techniques to create however there are a lot of straight cuts such as the actor’s facial expressions one after another. This suggests different emotions. They also used a medium over shoulder shot to show the mirror, him and the egg. This is to introduce the Creme Egg which is the product. The purpose of this is to increase sales. They also used a long shot of the bedroom for the opening shot to create a sense of scenery and to show the audience where the actor is. This creates an atmosphere and mood of the advertisement.

The lighting used is artificial lighting as the light source is powered by lamps which show intimacy and privacy. Low key lighting is used for instance in the opening long shot; this is showing that it is set on an evening and the actor is getting ready to go out. They also use hard lighting for instance when the actor looks in the mirror and begins to talk you can see the shadows on his face. You can clearly tell that this TV Advertisement is low key and hard lighting because you can see the shadows on the actors face.

There is no soundtrack used in this TV Advertisement however the character has a short script of one liners that are humorous  At the end a male voiceover says: "have a fling with a creme egg" to re-enforce the product. 

This advertisement is similar to a scene from the film Taxi Driver. For instance when the character from the Taxi Driver is talking to the mirror which is what the character is doing in the Creme Egg advertisement. In both we see the mirrors point of view.

Techniques (of persuasion)

The techniques of persuasion are repetition as there are two shots of the poster in the characters bedroom of the product. As the product is hinted to the audience twice this suggests the audience to buy the product to have a bit of silliness in their lives. The producers want to remind their audience to purchase their product.

The persuasive technique used such as the catchphrase "have a fling with a Creme Egg" which implies that Creme Eggs aren't going to be around for a long time therefore it is encouraging the audience to buy their Creme Egg fast otherwise there will not be any left if they leave it too late.

Who is the target market and how are they targeted by the advert?

The target audience for this TV Advertisement is aimed at 15+ because from this age they can understand the product and can begin to take interest in Creme Eggs and to know more about the product. Also people aged 15+ will understand the humour of the TV Advertisement and will find it funny to watch as humour is crucial to this advert.

Characteristics of the product or service

The brand identity of this product is the Cadbury logo on the creme egg. A poster is shown 18 seconds into the advert with the Cadbury logo on the product. This is very recognisable for Cadbury  as the typical colour of this is a dark purple. 

The unique selling point of this product is that it is around for long. Hence why the advert use the word 'fling' which typically means a short period of time that is enjoyable which is how they are trying to sell their product. As it is only around for a limited time they want people to get it whilst they can. 

An advantage over similar products could be the Malteser Bunny by Mars. This is a chocolate bunny that is also released for a limited time only around Easter  The Creme Egg has been around for longer therefore people are more familiar with the brand. Also Cadbury's have released other products in the shape of an egg such as the camamel egg therefore people are more familiar with other products in the same shape but a different filling. On the other hand the Malteser bunny has been released more recently and people aren't so familiar with the product. Also, Mars have only brought out one sort.

The benefits offered from this product is that it is limited edition. Even though you can only have it one time of the year it is a special kind of egg people look forward to at that time of the year therefore it is a benefit even though it is for a limited time.